Because nothing says “strategic pivot” like a robot with a remote control for a head.
Meet Robby-the official mascot of our totally unnecessary rebrand. Designed by committee, approved by people who think RC stands for “Revenue Channel,” Robby is here to remind you that branding is serious business. Or at least, it was until we gave a remote control sentience and slapped it on a shirt.
This minimalist tee features Robby standing proudly (and confusedly) on what may or may not be solid ground. His antenna reaches for meaning. His right eye stares into your soul, while his left eye, uh, we don't know what's going on with that one. His purpose? Unclear. His existence? Mandated by upper management.
Wear it ironically. Wear it rebelliously. Wear it because someone in a meeting said we needed “a visual identity that resonates with Gen Z.” Robby doesn't know what that means either.
Product features - Our favorite, softest, and lightest shirt we make. - Bella+Canvas 3001 shirt. - Heather and Solid Blend colors - 52% cotton, 48% polyester.
Care instructions - Machine wash: cold (max 30C or 90F) - Non-chlorine: bleach as needed - Tumble dry: low heat - Iron, steam or dry: medium heat - Do not dryclean
